BRAND IDENTITY

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A brand's identity is all the elements relating to a brand's product, service, company or person. These elements include a brand's name, logo, tagline, tone of voice, typeface, social media presence, colours and photography style. 

 

Brand identify should be a consistent message received from a brand every time an individual comes into contact with the brand. 

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Brand Identity Services:

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Brand identity audit: Working with clients to review their current brand identity and providing advice in relation to its effectiveness.

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Brand strategy development: Identifying audience, objectives and strategies to improve a brand's identity.

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Competitor review: Review industry competitors' brand identities.

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Trend reviews: Review and advise in relation to new trends in brand identities and how to best leverage off these trends. 

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Guidelines: Develop brand identity guidelines for use in brand communications, photography, etc.

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